Mate acitivities

　　 Activity one: 2007 China Candy Shanghai summit

　　 “China Candy Shanghai summit” is remarkably professional, it greatly enriched the content of the exhibition. The summit with the theme “Trends and strategies” discussed hot events of the industry, such as “Chocolate and the standard of cocoa butter replacer”, “Trends and strategies of Chinese candy brand development”, “Innovation awareness and candy brand competitiveness”.“China Candy Shanghai summit” is remarkably professional, it greatly enriched the content of the exhibition. The summit with the theme “Trends and strategies” discussed hot events of the industry, such as “Chocolate and the standard of cocoa butter replacer”, “Trends and strategies of Chinese candy brand development”, “Innovation awareness and candy brand competitiveness”.

　　Activity two: CBI series seminar

　　Five series seminars are on : Status in quo and trend of Indonesia coco industry, Aluminum foil and chocolate packing, How to make traditional nut candy with more vital force, Precision-guided brand positioning breakthrough, how can SMEs deal with changes in marketing channels.

　　Activity three: Second session of LABIXIAOXIN Cup “I love jelly” solicitted writings activity launched

　Second session of LABIXIAOXIN Cup “I love jelly” solicitted writings activity was co-conducted by Food in China and LABIXIAOXIN (Fujian) Foods Industrial Co.,LTD, and undertaken by Beijing Land Peace Media。 The launch ceremony was held on May 16, 2007 in Shanghai during the CBI, and the jelly lovers were already getting eager.

　　Activity four: Land Peace Cup “Candy Innovative Advertisements Show”

　　In the exhibition hall of Candy Innovative Advertisements Show, nearly 40 advertisment works selected by famous enterprises and advertising companies thoroughly showed their innovations, brought brand new feeling to the audiences, became a highlight for the audiences to taste and comment.